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The Entrepreneurial Love Story: How to turn failures into fortune?

17. June 2015 @ 18:30 - 22:30

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.” ― J.K. Rowling

Failure is part of the entrepreneurial DNA. Most entrepreneurs fail many times before they get their business right. Getting it wrong is part of the journey.
During this night we will redefine your perception of failure and success. The keynote speech will focus on vulnerability as the root of courage. You have to be willing to make yourself vulnerable before you can dare greatly, and admitting failure makes us feel vulnerable. After the keynote address, we will discover three entrepreneurial stories of failure. Once you’ve embraced failure, you no longer fear it. Failures and mistakes are not the end of your business or life. They are merely temporary obstacles and experiences that improve our abilities.

We also want to hear your voice! Be sure to grab the chance of an open mic, tell the audience about yourself, or ask for help. During the networking phase, you will enjoy an amazing apéro and a great variety of drinks, kindly sponsored by Evernote.

This special edition event is jointly organized by WEFOUD.org, a global caring female entrepreneurs community, and FuckUp Nights Switzerland, part of a global movement that encourages entrepreneurs to publicly share stories about their professional failures. On top of that, the event is passionately supported by Evernote.

FAQ: Can men join? Of course, we are excited to have you with us.





18:30 – 19:00 Welcoming


19:00 – 19:10 Introduction


Val Racheeva, Founder and CEO of WEFOUND.org | global caring female entrepreneurs community

Val failed her first startup and still fails every day. Analyzing and accepting failures helped her successfully grow a global female entrepreneurs community of 5 000 women in less than 1.5 year.



Réginald Bien-Aimé, Co-initiator of the FuckUp Nights in Switzerland and Co-founder of Synerdreams.com

Failure and Reginald have a long history together. Half of the companies on his resume do not exist anymore. These experiences helped him create Synerdreams, a marketing agency dedicated to helping small structures and importing the FuckUp Nights movement in Switzerland.


Cristina Riesen, General Manager Europe at Evernote    








19:10 – 19:35 Vulnerability: The Trait of Great Entrepreneurs and the Root of Courage. Keynote address!

Kai Christen, Founder of Lifestyle Design Convention

Lifestyle Design Convention is an event that brings together people who want more out of their lives. Next to that, Kai works as an associate partner and coach at Concogent Coaching in Lucerne, Switzerland, where he supports people in finding their passion and transforming their dreams into reality. He is also a communication trainer at Avenir Consulting and occasionally a university lecturer.




19:40 – 20:20 FuckUp stories and why accepting your failures can make you a stronger and more successful business owner

Kamales Lardi, Founder and Managing Partner at Lardi & Partner Consulting GmbH

Kamales Lardi’s passionate interest in digital, social media and enterprise collaboration led her to become the head of social media and collaboration at Deloitte Switzerland. She developed the social media strategy framework that guides companies utilizing digital technologies to gain sustainable business value. She published a book about it in collaboration with the Zürich University of Applied Sciences.



Marc Bohnenblust, Founder and Managing Partner at B,H Communication

Marc has 30 years of experience in advertising and communications with DMB&B, Havas (Euro RSCG), and Publicitas Group. B,H Communication is an agency for integrated communication, brand management, and digital business transition. It has a special focus on the English and French speaking business community in Switzerland.




Caroline Schira, Co-founder and CEO of Diamond Heels

While helping build up IVE (Institute for Value-based Enterprise), Caroline discovered her passion for entrepreneurship. She first managed the family-owned business where she traded with different materials in the area of renewable energies, and introduced vertical gardening as a new branch of the business. Caroline is now leading Diamond Heels, the Swiss company which is revolutionizing the shoe world for ladies by offering customized shoes.



20:20 – 20:45 Open Mic

Are you looking for a co-founder, mentor, investor, customer, or an employee? Or you simply need a feedback on your business and want to connect with inspiring people? Then this is the place for you to be. You have two minutes to ask for help or tell about yourself.



20:45 – 22:30 Networking and Apéro








17. June 2015
18:30 - 22:30
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